Strong partnerships do not grow through desk work alone. They grow through direct exchange. Over the past few days, we welcomed our long-standing partner Heino Winter to SIKA in Kaufungen. The focus was on the next joint steps, the expansion of our online business, product training and insights into our production.
When partners meet in person, more happens than a purely technical exchange. It is about shared understanding, new ideas and the question of how collaboration can continue to grow in practical terms. That was exactly the focus of Heino Winter’s visit to SIKA.
Current topics and the next steps in the partnership were at the center of the discussions. One particular focus was the joint online business. For SIKA, this area is strategically important: together with experienced trade partners and established platforms, we are continuously developing our digital sales activities. Heino Winter plays an important role in this. At the end of 2025, SIKA had already expanded its online sales cooperation with the Heino Winter Group as its first official partner and linked the shop directly via its own website. The aim is to make processes more efficient and give our customers even better access to our products, especially for smaller orders, spare parts and individual items.
Product training was also part of the program. Direct knowledge transfer is an important element in bringing products, applications and market requirements even closer together. In a long-standing partnership especially, this creates a strong foundation for supporting customers with expertise and making the most of shared potential.
The visit was rounded off with insights into our production. Encounters like these make it tangible how SIKA works, the quality standards we apply and what partnership-based collaboration really means in day-to-day business.
For us, one thing is clear: successful partnerships are built on trust, openness and personal exchange. We were therefore very pleased to welcome Heino Winter and look forward to the next steps together.
